Evil Eye Necklace to stop the evil eye. Greeks and Turks believe that it is blue eyed-people who are considered most likely to cast the evil eye. Evil Eye Necklace is believed to mirror back the blue of the evil eye and thus mystify it. The lucky eye necklace is extremely popular and more so it has become a fashion statement these days to flash them in a multitude of colors. The evil eye necklace has been worn in public by celebrities such as as Cameron Diaz, Kelly Ripa, Brad Pitt, Kim Kardashian, Lauren Conrad, and Rihanna. Clearly, this iconic and stylish image has only increased in popularity. Legend has it that the evil eye can be cast on a person to make him sick or cause harm to the person just by looking at him with envy or jealousy. This belief was and still is very predominate in the Mediterranean nations and in some parts of South America. An evil eye is an intentional or unintentional look of jealousy that someone gives to another person. It is generally believed that lucky, beautiful or happy people are targets for an evil eye look. The Greeks and Romans believed that people who were praised too much or admired beyond what they deserved were given the evil eye and would become so full of pride that they would bring their own downfall; so people began wearing the eye jewelry as a way to ward of negative looks.